SanDisk Professional Design Language

The design team took on the challenge to convert legacy G-Tech into a fresh new brand and name it SanDisk Professional. The objective was to keep the essence of a professional line with an entire new look and feel. The SanDisk Professional’s overall consistent form, materials and architecture establishes a recognizable design language. SanDisk Professional builds the highest premium product in both performance and materials. Professionals are not gentle with their equipment moving from studio to on location. Therefore, these products are rugged, durable, dependable, and aesthetic. Credit: WD Industrial Design Team